The BARE Strip was a pop up thrift event put on by my marketing team at BARE. I oversaw high-level ideation and planning and delegated executional tasks. The event was wildly successful, nearly selling out within 15 minutes of opening and providing much needed cash to our organization.
PLANNING
Much of my role in this campaign, as with other BARE campaigns, was project management and delegation. I came up with a timeline of events with deadlines to make sure the team was on track, especially with the university's policies and clearances in mind. However, I also played an active role in helping the team execute.
CURATION
To curate items for the pop up, I took the marketing team along with a few members of the creative team to the Goodwill Outlet in San Francisco. We handpicked each piece carefully and thoughtfully, and ended up with a wide array of clothes and homeware.
PROMOTION
To promote the event, we created a Facebook event page and received almost 500 RSVP's -- almost unheard of for an on-campus event. We continued to tease on Facebook, but also on our Instagram stories, which we updated frequently with sneak peaks of some of the pieces we would have at the pop up. Lastly, we put up flyers around campus, as this is an effective way to reach students that aren't in our social circles.
THE EVENT
We set up shop on campus and had dozens of people waiting before we even finished setting up, despite strong winds and light rain. Luckily, the weather cleared up, and we sold out almost immediately. This event set a precedent for future pop ups to come, as we made an 80% profit margin.
