Hey - I'm Christine.
I’m currently the Director of Planning and Finance at Sandy Liang, overseeing all things business to build the foundations for a healthy and scalable growth trajectory. I was previously heading up the buying & planning division at Loeffler Randall to help scale the rapidly growing business in a sustainable way and to create a structure for merchandise and demand planning. Prior to that, I was a buyer at Walmart Inc., where I owned the multi-billion dollar Men’s Underwear category for both stores and ecommerce. Before pivoting into merchandising, I started in marketing on the Brand team at Everlane, where I had the opportunity to work on some of the biggest launches in Everlane history, dress celebrities and influencers, and create social strategy. After that, I freelanced for a startup in Europe called Norn to build their brand marketing efforts and set up influencer and brand partnerships.
I graduated from UC Berkeley's Haas School of Business (with a minor in Spanish Linguistics 💃), where most of my time went to my college ministry and the school's fashion publication, BARE Magazine.
In my free time, you'll likely find me documenting my travel and food adventures with friends, perusing vintage clothing and furniture shops, or training at my local boxing studio.
@ohhitschristinee // christine@christineoh.xyz