Christine Oh
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Loeffler Randall - Buying & Planning

 

At Loeffler Randall, I created the Buying & Planning department, leading a team to oversee the growth of the business as it related to revenue, profitability, and inventory across ecommerce, retail, and wholesale for all categories (footwear, handbags, ready-to-wear, and accessories).

 
 
 

SALES FORECASTING

I built Loeffler Randall’s first-ever planning division and established seasonal, annual, and 3-year plans across all channels. Top-down planning ensured we were setting realistic goals to grow the business longer term, while bottoms-up planning ayered historical sell-throughs, seasonal trends, wholesale pipeline inputs, and channel signals into forward-looking SKU-level projections. These forecasts fuel everything: pacing promotions, guiding reorders, informing marketing pushes, and protecting margins. In-season re-forecasts allowed the business to pivot quickly, whether chasing a best-seller or pulling back on an underperformer.

 
 
 
 

INVENTORY MANAGEMENT

Smart inventory was central to driving profitability. At LR, I created visibility to on-hand, on-order, pre-book, and safety stock, then layered rules (min/max thresholds, reorder triggers) with operational constraints (lead times, warehouse capacity, channel demand). I managed replenishment flows and designed off-price packages for slow movers, while tightening buys and optimizing allocation across channels. By refining markdown and promotional strategy, I improved inventory productivity while minimizing stockouts and protecting margin.

 
 
 
 

BUYING

Buying at LR was where creative vision met disciplined strategy. I created receipt plans by channel and category, balancing trend insights with carryover performance and wholesale commitments. Every decision was informed by SKU-level demand and in-season performance, which guided chase programs, replenishment opportunities, and comp styles. I scaled proven winners while also making calculated investments in new styles we believed would resonate. This approach delivered disciplined buys that supported growth while leaving space for product innovation.

 
 
 

NETSUITE & TOOLIO

As LR integrated with NetSuite, I oversaw the rollout of the planning platform Toolio to modernize planning and reporting. NetSuite became the operational backbone, while Toolio enabled forecasting, assortment planning, and scenario modeling. I ensured data integrity between the two platforms, streamlining reporting and creating alignment across planning, buying, and finance. This integration gave the team a single source of truth, faster decision-making capabilities, and a scalable process that evolved merchandising and demand planning for the brand’s next stage of growth.